Gas Inserts Help Consumers Rekindle the Flame with Old Wood Fireplaces
Fireplace industry leader Heat & Glo® launches campaign to help Americans fall in love with their fireplaces again
Lakeville, Minn. – February 11, 2014 – Million of Americans – nearly 44 million, in fact– have a dirty, high-maintenance wood-burning fireplace wasting space in their homes. Fortunately, there’s a better alternative: a gas fireplace insert, which is why Heat & Glo®, the industry leader in design and technology, is launching its Rekindle the Flame campaign.
Home heating and cooling costs comprise nearly half of the average American’s utility bill, and for homeowners with a masonry-style wood-burning fireplace, much of that expense goes right up the chimney. In fact, traditional wood-burning fireplaces are a leading source of indoor air and energy loss – even more so than windows and doors – which means wasted money. In addition to being drafty and inefficient, wood-burning fireplaces are high maintenance, with expensive and time-consuming maintenance routines and constant cleanup of soot and ash after each fire.
But there’s a solution – a way to maintain the warmth and ambiance of a wood-burning fireplace, with all the benefits and convenience of modern technology. Clean and efficient, a gas fireplace insert stops indoor air loss and lowers energy bills, while also turning on and off with the flip of a switch. Identifying an opportunity to educate consumers about a better fireplace, Heat & Glo created its Rekindle the Flame campaign, designed to help homeowners learn to love their fireplaces again.
“Traditional wood-burning fireplaces suck – they suck heat, time, and money right up the chimney. Gas fireplace inserts are an efficient alternative, plus they’re easy to maintain, generate more radiant heat, and are low maintenance – but many consumers aren’t aware that they’re an option,” said Bob Ballard, senior vice president of marketing for Heat & Glo. “We wanted to help educate homeowners about the benefits of a gas insert in a way that would break through the clutter and grab their attention.”
To do just that, Heat & Glo created a series of humorous videos highlighting key benefits of gas inserts. Featured at www.heatnglo.com/Rekindle, in digital ads, and via social media, the videos have already racked up nearly a million views. They introduce Bear Man, who serves as the face of the campaign and the mouthpiece for educating consumers about the benefits of gas fireplace inserts.
The campaign also extends to in-store activations in key areas around the country. For more information about the benefits of a gas fireplace insert or to view the videos, visit www.heatnglo.com/Rekindle.
About Heat & Glo
Heat & Glo has been the fireplace industry leader in design and innovative technology since its inception by brothers Ron and Dan Shimek in 1975. The brand pioneered direct vent gas technology in 1987 and revolutionized the way fireplaces operate in the years that followed. Today, Heat & Glo continues to develop unmatched technologies, materials and designs in a full line of fireplaces, inserts and accessories. It is the most award-winning U.S. fireplace brand and has been granted more patents than any hearth manufacturer. Heat & Glo is headquartered in Lakeville, Minn. and is a brand of Hearth and Home Technologies. For more information, please visit www.HeatnGlo.com.