When you have a heritage of innovation like Heat & Glo, it can be a challenge to choose a single innovation to highlight in a blog. So, we went with a recent product refresh that includes one of our most popular technologies, FireBrick®, because it deserves a hearty round of applause and plenty of (very warm!) recognition.
Our Escape FireBrick inserts were recently updated to incorporate some important new and improved features. We’ll cover those in a moment, but first we want to spend a moment talking about FireBrick, which was introduced nearly 20 years ago before anyone was using fancy business words like “disruptor.”
How FireBrick Works
FireBrick is a patented, energy-saving ceramic material molded into an authentic masonry design. Its design and material retain and intensify the fire’s heat, producing 25 percent more radiant heat than traditional metal fireboxes. Here’s how Cari Rosendahl, our in-house expert on all things FireBrick, explains it: “We molded FireBrick from layered ceramic and then formed it into a one-piece design that offers a seamless look and traps heat inside the firebox, radiating it back into the room. The result is a much warmer living space and increased fuel savings.”
Rosendahl’s sentiments are echoed by her colleague Jackie Schneider, brand director for Heat & Glo. “FireBrick is still the only fireplace material of its kind in the market–no other manufacturer offers it,” Schneider says.
“Hands down, it is one of the most innovative, time-proven technologies in the industry. Gas Inserts with direct vent technology are 70% more efficient than the dated wood fireplaces of yester year. It is easy to update an existing wood fireplace to a gas insert, with as little as one day to complete an installation. Time savings with low maintenance is important to most homeowners. Less time hauling wood and cleaning up ashes, means more time to relax and enjoy the fireplace .”
While we’re always happy to share industry accolades like these, we’re happiest when we can share comments from real customers like, “It really keeps my house warmer” or “By golly, my heating bills ARE lower!”
Escape FireBrick Inserts Improvements
Recently, we added key features to our popular pair of FireBrick inserts, making it even more attractive. Available in two sizes, and five front options, we added our IntelliFire Touch Ignition system, and remote control, anti-reflective glass and ClearVue screens that allow an unobstructed view of the fire.
“We took a great product with one of our most popular innovations and made it even better,” said Rosendahl. “By adding the touch screen remote, glass and screen upgrades, it’s truly a one-of-a-kind product.”
Winter is coming. Perhaps it’s time to transform your inefficient wood-burning fireplace into a heating powerhouse with this premium insert? Connect with a dealer today: