Heat & Glo® Blends Authenticity and Convenience with the TRUE

Introduction from industry leader highlights innovation in technology, design, and safety

LAKEVILLE, Minn. — July 18, 2012 — Heat & Glo® introduces the TRUE, an innovative fireplace which provides the most authentic masonry appearance available in a safe, convenient Direct Vent gas platform.

High-efficiency heating performance, traditional styling and innovative safety features bridge the look of a traditional wood-burning fireplace with modern technology. A clean, traditional design, detailed brick interiors and high-definition logs help create attractive fires within a sealed firebox for impressive flames and optimum home safety. Key features include:

• Technology - High-definition logs and LED accent lighting within the TRUE add intricate detail to robust fires. Anti-reflective glass reduces glare 89 percent and unveils bold, robust flames.
• Design - A clean finish and three different brick interior options create an authentic masonry look. Tall, prominent openings and large viewing areas in 36, 42 and 50-inch sizes deliver maximum impact.
• Safety - The TRUE utilizes Direct Vent technology to remove 100 percent of combustion exhaust outside the home and ensure optimal indoor air quality. The IntelliFire™ Plus Ignition System ensures sound ignition, and a standard mesh safety screen provides added protection.

“The TRUE is the result of more than five years of R&D and rigorous testing,” said Becky Scribner, brand director for Heat & Glo. “We’re proud to release this new flagship product. We created the best fire, cleanest look and largest view available, and are confident homeowners will be thrilled with the results.”

To learn more about the TRUE and the entire line of Heat & Glo fireplaces and inserts, please visit www.HeatnGlo.com.